CLARENDON SERVICED APARTMENTS
Website Privacy Policy
March 2011

1.       Introduction

1.1     This privacy policy sets out how we use and protect any information that users of our website supply via the website.

1.2     We are committed to ensuring the privacy of website users and will only use information provided through the website in accordance with this policy and as otherwise set out on the website.

2.       Data to be collected

2.1     We may collect, store and use information including (but not limited to) the following:

2.1.1   Your name and contact information, including email address;

2.1.2   Demographic information about you such as your postcode, preferences and interests;

2.1.3   Details of any transactions or bookings you make;

2.1.4   Any information provided by you when registering with the website or whilst subscribing to any service offered by the website;

2.1.5   Information relating to your computer, such as IP address, browser type, operating system, length of visit, page views and website navigation; and

2.1.6   Any other information provided by you which we feel may be of use.

3.       Uses of the information

3.1     We may collect, use and store information provided for various purposes including (but not limited to) the following:

3.1.1   Improving our products and services;

3.1.2   Contacting you for market research purposes;

3.1.3   Effective administration of the website;

3.1.4   Sending information to you;

3.1.5   To supply goods and services via the website;

3.1.6   Sending you promotional materials;

3.1.7   Providing third parties with statistical information; and

3.1.8   Dealing with enquiries and complaints relating to the website.

4.       Security

4.1     We are committed to ensuring the security of the information we receive.  All personal information is protected by reasonable means and procedures, including being stored on secure servers [protected by password and/or firewall systems].

4.2     However [although all information submitted by you to us is encrypted], you are reminded that sending information over the internet is inherently insecure and we cannot guarantee the security of all data sent.  It is your responsibility to ensure that you have all reasonable and appropriate security measures in place on your own equipment and that you keep your login details for our website confidential.

5.       Cookies

5.1     A cookie is a file of information stored on a computer’s hard drive which allows a particular website to identify and track your movements on the website.  Cookies can be used to tailor a website to your personal preferences by gathering and storing information each time you visit the website.

5.2     We use information obtained through cookies to improve our website through analysis and statistics, such as the number of pages visited and the length of time spent on individual pages.

5.2     You may accept or decline cookies, although declining could prevent you from taking full advantage of our website or other websites.  Most web browsers automatically accept cookies but can usually be modified to decline them.

If you wish to decline cookies then follow the instructions below;

-      First click on TOOLS at the top of the screen, then click on INTERNET OPTIONS
-       You will now see the Advanced Privacy Settings
-       Select the Override automatic cookie handling option
-       You now have 3 choices for each type of cookie:
-       Accept – Accepts any cookies
-       Block – Blocks all cookies
-       Prompt – Asks you before storing a cookie

If you accept the cookies, you agree that the cookies may remain indefinitely on the hard drive of your computer until such time as they are deleted, modified or otherwise changed by us or you.

5.3     You agree that we may obtain and use the data and information obtained from the cookies to carry out any of the following functions:

5.3.1   Track online traffic flows and preferences;

5.3.2   Analyse profiles of visitors;

5.3.3   Assess how to make the website more user-friendly;

5.3.4   Aid the playing of an online game;

5.3.5   Supplying information from cookies to measurement and research companies to analyse and report back on how the website could be improved;

5.3.6   Save you from repeating different functions already completed when you previously visited the website;

5.3.7   Attach a unique identifier number to each hard drive on any computer, gadget or mobile;

5.3.8   Track and record your journey through the website; and

5.3.9   Assist in the downloading of forms.

5.4     Except as specifically set out in this policy, we agree and undertake that none of the data and information obtained from the cookies shall be supplied to any third party.

6.       Your rights

6.1     You may instruct us at any time by email if you do not wish to receive or continue to receive marketing and promotional information from us.  You should also contact us if any information we hold about you is known by you to be incorrect or incomplete.

6.2     We will not sell, distribute or lease your personal information to third parties unless your permission is obtained or we are required to disclose the information by law.

6.3     You may request details of personal information held by us about you under the Data Protection Act 1998.  You will be required to pay a nominal fee (currently set at £10 per request) and also provide us with proof of your identity.  Further details on how to make a request can be obtained from us or from the Information Commissioners Office.

7.       Data Protection

7.1     We shall abide fully with all relevant data protection legislation that may be in force in the United Kingdom.   Our data protection registration number is Z7917528.

7.2     We may disclose personal information where reasonably necessary for the purposes of this policy to our agents, officers, employees or suppliers.

7.3     You agree that the data collected by us may be stored, retrieved, transferred and verified to and by any third party for the following purposes:

7.3.1   Compliance with laws, directives, regulations or codes of practice;

7.3.2   As part of legal proceedings (prospective or ongoing) or proceedings for us to exercise, defend or establish our legal rights; and

7.3.3   For the purposes of (or potential sale) of our business or any assets.

7.4     You agree that information collected may be transferred to another country which does not have similar levels of data protection as the UK or other countries within the European Economic Area.

8.       External websites

8.1     If you follow a link on this website to an external website, we are not responsible for the protection or privacy policy of that external website.  You should locate and examine the privacy policy of the external website before proceeding.

9.       Amendments

9.1     We may change this policy from time to time by updating this page.  You are advised to check this page periodically to learn of any changes.  Should you object to the changes or wish to update your own information, you are advised to contact us.